Friday, March 17, 2017

New Ambassadorship — Bullet Dodged

I got started running when I joined a women’s walking club in early 2010. One ultra marathoner in the group tried to talk us into signing up for a 10k that summer. We peer-pressured one another into all registering and started running to prepare for that race. And we all did it.

I’ve been hooked (off and on) ever since.

Edited on March 22 to add: A much later confirmation e-mail indicated ambassadors are expected to re-share Run4Life posts twice a week, submit a blog post monthly, and participate in a running event monthly (and would receive a t-shirt and maybe some other miscellaneous branded gear). Which seems excessive. And is expensive.

For comparison:
  • The year-long ENELL ambassador program provided two sports bras, a tech t-shirt, a long-sleeve tech shirt, and a cool tote; paid for three race registrations; and required that I write about those three events and tag/reshare ENELL on social media, though no set number.
  • Moosejaw sent a tech t-shirt, bumper sticker, flag, can koozie, and discount codes in exchange for posting photos of myself wearing the shirt and holding the flag at races and tagging them, no set number.
  • BondiBand requested a 3-month commitment, social media tags, and monthly blog or video posts and sent a pair of compression socks to review (which weren't great) and paid a commission on all sales made via my personal discount code.

Since Run4Life's ambassador program was new, I asked in the ambassadors Facebook group what inspired the requirements for ambassadors and received a  response about someone's illness inspiring the founders to share/promote their love of running. I said, "Thanks, I find it interesting that the social media and racing requirements are more than the other three brand ambassadorships I've completed ... combined." And I was deleted from the group without a word for two days until I reached out to ask about it.

Chat transcript:

Me (Moniqa): Hi, Jeff. I don't know if Facebook is being glitch or what, but I'm having trouble finding the ambassadors' group. Do you have a link for it? Thanks.
Jeff: Moniqe, We decided that our group was not a fit with you.
Me: And is there a reason you chose not to discuss that with me or even inform me of this decision?
Jeff: I just informed you.
Me: Yes, after I sought you out. That is very unprofessional behavior. Please remove my content from the Run4Life site/blog.

Though I'm irritated with this behavior, I'm ultimately glad to have dodged the bullet of providing so much free labor and content for a brand that definitely doesn't offer the "encouragement," "guidance," and "community" it claims on its banner.

1 comment:

  1. Yeah, that's asking a lot for a position that has no screening nor interview process to communicate the scope up front.